Digital & Social Media Marketing · Food & Beverage
I turn dining moments into digital demand.
Assistant F&B Marketing Manager at Sheraton Bali Kuta Resort — leading social media, content, and performance campaigns that fill tables and build the brand online.
Built inside international hospitality
01 — About
My work lives where social media, content, and performance marketing meet food and beverage. I run the channels that decide whether a restaurant is discovered — Instagram and social storytelling, paid campaigns, SEO, EDM, and the analytics underneath them — using dining and resort experiences as the material.
From directing a shoot to reading a GA4 dashboard, I own the whole arc: the content a guest scrolls past, the campaign that brings them in, and the numbers that prove it worked. Restraint, taste, and measurable results — in that order.
Based in Bali, Indonesia02 — Experience
Own the digital and social presence of the resort's dining brands — content direction, Instagram and social campaigns, paid media, EDM, and analytics — alongside the activations and seasonal campaigns that drive covers and awareness.
Owned digital marketing and content across the property — web, paid social, EDM, and analytics — with a consistent, elevated visual language.
Managed marketing communications across a cluster of properties — creative production, PR, media relations, and multi-property campaign delivery.
First steps in international hospitality marketing — supporting comms, content, and on-property events for a flagship city hotel.
Featured
03 — Food & Beverage Activations
Bar programming & signature serves
Weekly flagship dining moment — concept, content & promotion
Tripadvisor Travelers' Choice · 2023–2025
Ramadan · Eid · Golden Soirée
Cross-property with Aloft Bali Kuta · ×2
Open-air dining event · concept, content & promotion
Seasonal family dining · campaign & social
The philosophy
Restraint is the loudest thing in the room.
04 — Recognition & Press
“Strong leadership and contribution in driving our outlet branding and marketing initiatives — delivering impactful results recognised not only internally but also by Chef Wayan from Home Kitchen.”WOW Story · “Leading with Impact” · Sheraton Bali Kuta Resort · April 2026
05 — Creative Portfolio
Shooting, directing, and editing across restaurants, lounges, and resorts — so the brand looks the way it should everywhere it appears. Drag, swipe, or use the arrows.
The reel — a moving gallery
06 — Digital & Social Marketing
The full demand engine — from the reels that build desire to the paid, OTA, and search campaigns that convert it, all read back through analytics. A working command of the platforms hospitality actually runs on.
By the numbers · 2025
Sheraton Bali Kuta Resort dining brands — Daily Social, Bene & Feast — social performance, 2025 vs 2024. Measured in Meta Business Suite and Sprinklr. Earlier roles: +155% users (GA4) and +6.2% organic CTR (Search Console).
Platforms & channels
07 — Skills
Certifications
08 — Education
Let's talk
Open to marketing & digital roles across resorts, restaurants, and lifestyle hospitality — on-property in Bali or beyond. References & recommendations available on request.
alvinaurelius13@gmail.comBali, Indonesia · Available worldwide