Based in Bali, Indonesia

Crafting Culinary Stories in Paradise

F&B Marketing professional at Sheraton Bali Kuta Resort. I build brands, drive digital campaigns, and create unforgettable dining experiences across three signature outlets.

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4+
Years Experience
3
Outlets Managed
20+
Campaigns Launched
5★
Hotel Brands
Who I Am

Marketing Meets
Hospitality Storytelling

From Surabaya internships to Bali's five-star resorts — I've spent years learning how to turn dining moments into brand experiences.

Alvin Aurellius

I'm Alvin Aurellius, an Assistant F&B Marketing Manager at Sheraton Bali Kuta Resort, part of the Marriott International family. I manage the full marketing ecosystem for three distinct outlets: Daily Social Bali, Bene Italian Kitchen, and &more by Sheraton.

My work spans social media strategy, digital campaigns, press & PR, KOL collaborations, TripAdvisor management, SevenRooms implementation, and event marketing — from intimate chef's table dinners to large-scale music festivals.

Outside the hotel, I'm building a content creator brand on Instagram (@alvn.rls), creating Reels about office life, self-development, and the grind — for Gen Z Indonesians who want to grow their careers without losing themselves.

Currently pursuing a Bachelor's in Business Management to sharpen the strategic side of everything I do.

Social Media Marketing Digital Campaigns Event Marketing Press & PR KOL Management TripAdvisor SevenRooms Canva Meta Business Suite Google Analytics Content Creation F&B Branding
2024 — PRESENT
Assistant F&B Marketing Manager
Sheraton Bali Kuta Resort — Marriott International
2023 — 2024
Assistant Digital Marketing Manager
Rumah Luwih Bali
2022 — 2023
Cluster Marketing Communications Executive
Tanly Hospitality
2021 — 2022
Marketing Intern
JW Marriott Surabaya
EARLIER
Marketing Roles
GraphicMagic & ChickenChef.com
Selected Work

Portfolio &
Case Studies

Campaigns, events, and brand activations I've led across Bali's hospitality scene.

Featured
Bene × Amici Culinary Takeover
Two-day collaborative dining event bringing guest chefs to Bene Italian Kitchen. Full-stack marketing execution: press releases, KOL activations, media night coordination, event listing distribution, and social media campaign.
Events Press & PR KOL April 2026
Sunset Garden Festival 2026
Two-day music festival in Kuta featuring Dipha Barus and Cinta Laura. Led sponsorship deck creation, event marketing, and brand activation strategy for ~300 attendees.
Events Sponsorship
Daily Social — Sunday Social Brunch
Ongoing campaign positioning Daily Social Bali's signature Sunday brunch as the top brunch experience in Kuta. Social media, editorial press releases, and seasonal activations.
Social Media Digital Marketing
Monkey 47 Bartender Championship
Marketing support for Gaku's cocktail entry in the 2026 Marriott APEC Sustainable Bartender Championship. Created Reels content, brand videos, and AI-generated visual assets.
Partnerships Social Media
&more by Sheraton — Easter Afternoon Tea
Launch campaign for the Easter Afternoon Tea experience. Editorial press release, AI-assisted food photography, Instagram Reels content, and event listing distribution.
Press & PR Digital Marketing
Content Creator

@alvn.rls
on Instagram

Building a Gen Z self-development brand through Instagram Reels — office life, mindset shifts, and real talk about growing your career in Indonesia.

🏢
Office Reality
30%
🧠
Mindset Shift
25%
📈
Growth & Skill Up
20%
📖
Story Time
15%
😂
Humor / Satire
10%
Follow @alvn.rls
What I Offer

F&B Marketing
Consultancy

Retainer-based digital marketing services tailored for five-star hotel F&B outlets in Bali. From strategy to execution.

📱
Social Media Management
Content strategy, calendar planning, Reels production, community management, and performance reporting across Instagram and Facebook.
📰
Press & KOL Activation
Press release creation, media database management, KOL outreach, event hosting coordination, and editorial-style content placement.
📊
Digital Performance
TripAdvisor optimization, Google Business profile management, SEO event listings, and analytics-driven campaign refinement.
🎯
Campaign Strategy
End-to-end marketing campaign planning for seasonal promotions, culinary events, and brand launches — from brief to post-mortem.
🤝
Partnership Development
Brand partnership identification, sponsorship deck creation, co-marketing activations, and cross-promotional event strategies.
⚙️
SevenRooms Setup
Full implementation and optimization of SevenRooms reservation system, guest CRM, and automated marketing workflows for F&B outlets.
Get in Touch

Let's Create
Something Together

Whether it's a job opportunity, consultancy project, media collaboration, or just a conversation — I'd love to hear from you.

📍
Location
Bali, Indonesia
💼
Current Role
Asst. F&B Marketing Manager
Sheraton Bali Kuta Resort
💬
LinkedIn
Alvin Aurellius
📸
Instagram
@alvn.rls
📧
Email
hello@alvinaurellius.com